Posted on May 21, 2013
Marketers are Operationally Proficient but Strategically Stalled
Preliminary findings from the 2013 Marketing Performance Measurement Study we conducted with Forrester and ITSMA.
This entry was posted in Uncategorized and tagged American Marketing Association, Analytics, B2B Marketing, Big Data, brand marketing, C-Suite, consumer behavior, content marketing, data, market, market research, Marketing, marketing analysis, marketing and sales alignment, marketing automation, marketing capabilities CMO, marketing dashboard, marketing dashboards, marketing measurement, marketing metrics, marketing mix, marketing operations, marketing optimization, marketing performance management, marketing plan, marketing ROI, performance marketing, qualified leads, sales and marketing, strategic marketing, VisionEdge Marketing.
Fill in your details below or click an icon to log in:
You are commenting using your WordPress.com account. ( Log Out / Change )
You are commenting using your Twitter account. ( Log Out / Change )
You are commenting using your Facebook account. ( Log Out / Change )
You are commenting using your Google+ account. ( Log Out / Change )
Connecting to %s
Notify me of new comments via email.